Chengdu Radio & Television was established in 1950, boasting a history of 75 years. Its International Broadcasting Center operates two multilingual programs, CHENGDU TODAY and LOOKING WEST TO CHENGDU. Currently, these programs have fixed broadcasting slots on 11 overseas platforms, including the UK’s SKY TV, Brazil’s CB Media, Japan’s NICONICO video site, and ROK’s TV Asia Plus channel, reaching an audience of 1 billion across 148 countries. The center also runs its own social media accounts "Chengdu Plus" on YouTube, Facebook (in English, Spanish, and French), X (Twitter), and Instagram, with a total fan base of over 620,000 and coverage in 132 countries, including the United States, the United Kingdom, and Spain, reaching 200 million viewers. The YouTube channel has 446,000 hours of watch time and nearly 1,500 original long-form videos, earning the YouTube Silver Creator Award.